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Get More Click-Throughs from Your E-mail Signature
Examples and "How-To" Tips

Use special characters to separate or enclose text.
Create different signatures for different purposes or special promotions.

Sample
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Dawson Resources, LLC
11289 Bayside Road
Machipongo, Virginia 23405

(757) 678-7297
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

*****

Sample
************************************************
"Killer Marketing to JumpStart Your Business!"
4-week teleclass series
Click here for class description:
http://www.dawsonresources.com/mpclass2.html

************************************************

Click here for the basics on how to create (set-up) a signature file.

Alternate Signatures--"How-To" Tips
Some e-mail programs allow alternate signatures, others require you to physically change it each time. If your program doesn't offer this feature, a simple way to handle this is to create a word document with your signatures and simply "cut-and-paste" one when you want to change.
Another way is to put all the possible signatures into the signature file of your e-mail program. When you are ready to send out an e-mail, open the signature file, "cut" the signatures that don't apply, click "save", close the file, queue the e-mail and then send it.

After you have sent the e-mail, open the signature file again, "paste" the other signatures back into the file, save it and close the file.

It sounds more complicated than it is, but it's worth the extra steps to keep from "recreating the wheel" everytime you want to use a different signature.

Using either of these methods allows you to put a custom signature on your e-mails.

Measuring Click-Throughs--Easy Short-Cuts
One way to do this would be to have the link go to a special webpage that isn't accessible except through that link. It could be a distinct and separate webpage or it could simply be a duplicate with a different address:

"/rose.html" and "/roses.html"
You'll see the traffic in your web stats.

If the link is an e-mail address, give it a special name rather than your usual address (offer@dawsonresources.com vrs. dianne@dawsonresources.com). You'll be able to simply observe and tally as the e-mails come in.

Another way to handle e-mail addresses is to fill in the subject line for the sender. An example of how to do this is below. Click the link to see it work.
Click here
The actual coding is shown below. I removed the first bracket so you can see the code. The bold is the part you add. Notice the use of the question mark as well as where the quotation marks fall.

a href="mailto:dianne@dawsonresources.com?subject=Tricks to Measure Response">

These aren't the most sophisticated tricks around, but they are simple enough for a novice who knows a little coding to use.

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