Are you generating the revenues you should? Are you overlooking opportunities?
While there is no pat definition of what you "should" be generating, there are factors to consider to make sure you are on the right track.
One of my clients, the Marketing Director of a small Internet company on the West Coast, was overlooking a customer base right in her own back yard!
The company offers software products that allow website owners to easily add specific features to their websites. The company also offers web design and hosting services. After going through a process, we discovered that there was no cross-selling taking place - customers of the web design services weren't being offered the software products. The company had gone after an entirely different market for the software, overlooking a customer base right in their own back yard.
It's easy to miss opportunities that are right under you nose.
Here are five areas that, when handled properly, could lead to a boost in your revenues. Think through the answers to the questions (scroll down for the questions). You may have revenues in your back yard, too!
Target the right client/customer
Your great product or service won't sell if you are targeting the wrong person.
What three questions on the list above would make an immediate difference in your revenues if you were to address them now? Print out this page and highlight those three questions. Jot your thoughts in the margin. Not sure how to proceed? Click here to arrange a complimentary coaching session. We'll talk about your unique situation and formulate strategies you can put in place the same day. This free 30-minute strategy session is available only to subscribers of "Tips for Business Success". I'll talk to you soon!
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